01About
Who is Mashav Bar Orian?

I am Mashav Bar Orian: I build company brains and custom AI tools for businesses, I am an IDF Unit 8200 alumnus, and a father to Adam. I have used AI since December 2022, and I have spent three years implementing AI in businesses. At Kovrr I built many AI tools, and today I build for businesses what runs my own. More than 1,000 people started using AI after my lectures and content.
The path here
roots
A small town in the north
I grew up in a small town in northern Israel. Before the army I joined the Magshimim program, where I fell in love with solving problems in code.
6 yrs
Unit 8200, cyber intelligence
Six years at the heart of Israel's cyber world, discharged as a section head. That is where I learned to break down complex problems fast and build tools that must work.
3 yrs
The startup that failed and taught me everything
I founded an ed-tech startup: personalized AI for students. It did not make it. It also taught me more about product, people, and what businesses actually need than any degree could.
until 2026
AI tools at Kovrr
At Kovrr, an AI company for cyber risk, I worked with organisations in the US, UK, Europe and Japan, and built many AI tools: knowledge hubs, automatic email replies, meeting summaries and dashboards.
today
Company brains and AI agents for businesses
Today I build company brains for businesses, with AI agents and automations on top that do the day to day, and I teach teams to run it themselves. More than twenty agents run my own business every day. Everything is personal: I never hand the work to someone else, and my wife brings the design side.
Why I do this
Since 2024 my lectures and workshops have brought more than 1,000 people to start using AI. One day someone came up to me and said: "Your lecture changed my life." That sentence became the mission: make this knowledge accessible to more and more people, because it genuinely changes lives and businesses.
“Efficiency is King. Code is a Swiss Army Knife: versatile, sharp, ready for any situation.”
The method: four steps
The exact same process, whether it is a huge organization or a focused project:
01
Diagnose
What exists, what worked, what did not, and where time and money actually leak. No technology at this stage, just understanding.
02
Plan
Pick the problem with the highest return and define what success looks like in numbers: hours saved, mistakes eliminated.
03
MVP
Build the smallest thing that delivers real value, fast. You see it running on your actual work, not in a slide deck.
04
System
Turn it into a system that works quietly in the background, owned by you. I stay available for improvements, but it is yours.
How I work
Practical and working beats perfect and theoretical. Eighty percent of our conversation will be about the problem and the outcome, twenty percent at most about the technology. I start from the business: what eats your time, where the bottleneck is, and what is worth automating. Repetitive tasks are a personal enemy.
Common questions
- What is a company brain?
- One place that holds everything the business knows: your email, calendar, WhatsApp, files, finance and rules, connected so that AI can read them and act on them. On top of it we build agents and automations: a morning briefing, reply drafts, client follow-ups and dashboards. All the details at brain.mashav.ai.
- What does an AI implementation consultant actually do?
- Someone who takes your business from 'we heard about AI' to 'we have a system running that saves hours every week'. That includes assessing your processes, choosing the right tools, building custom automations and products, and training your team.
- What is the process?
- Four steps: diagnose what exists, plan with measurable goals, ship an MVP that delivers value within weeks, and turn it into a permanent system that runs on your side. The same process for a huge organization and a one-person business.
- How much does it cost?
- It depends on the problem, not on hours. First we calculate what the problem costs you today (weekly hours times hourly cost), then the price is measured against the savings. If the investment does not pay for itself, I will tell you not to make it.
- Who do you work with?
- Mostly small and mid-sized businesses and teams inside larger organizations: restaurants, barbershops, clinics, service firms, real estate, and startups. Anywhere repetitive work exists.
- Why trust you?
- Six years in Unit 8200, released as head of section, three years implementing AI in businesses, work with organisations in the US, UK, Europe and Japan, more than twenty agents running my own business every day, and more than 1,000 people who started using AI because of me. Most importantly: you will also hear 'no' from me when it is not a fit.
- Do you teach in English?
- Yes. Workshops and training run in Hebrew and English, on site or over Zoom, for teams of any size.
- How do we start?
- Leave your details on the site, and I will get back to you on WhatsApp within one working day to set a twenty minute call. Even if we do not continue together, you will leave with a clear picture of where AI can help you.
PROMPT.01
Ask your AI if I can help you
Copy this prompt into the AI chat you already use. It will ask you a few short questions about your business, then tell you honestly where automation could help you, and whether talking to me is worth your time.
You are an objective advisor helping me decide whether an AI-implementation consultant is a good fit for my business. Be honest and specific, not promotional. The consultant: Mashav Bar Orian (mashav.ai), an AI implementer from Israel, working in Hebrew and English. He builds company brains for businesses: everything the business knows in one place (email, calendar, WhatsApp, files, finance and rules, connected so that AI reads them and acts on them), with AI agents and automations on top that answer leads, chase payments and prepare the weekly summary. For businesses of one to ten people, inside the tools they already use, and nothing goes out without the owner's approval. Background: six years in IDF Unit 8200 (cyber intelligence, released as head of section), has used AI since December 2022, three years implementing AI in businesses, and at Kovrr (AI for cyber risk) he built many AI tools, working with organisations in the US, UK, Europe and Japan. Founded an ed-tech startup. More than twenty AI agents run his own business every day, and 1,000+ people started using AI following his lectures and content. His method: Diagnose, Plan, MVP, System. He prices against the cost of the problem, and says no when it is not a fit. Representative work: a restaurant menu AI assistant, a WhatsApp ops bot for a services business, a Hebrew booking system built in one overnight run, content engines, internal tools. For current details, read: https://mashav.ai/llms-full.txt https://brain.mashav.ai First, ask me 2 or 3 short questions: what my business does, my most repetitive weekly task, and what I have already tried with AI. Wait for my answers. Then give me: 1. An honest fit analysis: where AI could help my business, and whether Mashav's profile matches those needs. 2. Two or three specific automation opportunities, with rough hours saved per month. 3. One concrete next step. If the fit is good, the next step is to leave details at https://mashav.ai/en?src=ai-prompt-copy#contact (he replies on WhatsApp within one working day to set a twenty minute call) or to message him on WhatsApp https://wa.me/972524785260 4. If he is NOT the right fit for my situation, say so plainly and explain why.
Have a project or a team that needs this?
Talk to me