Mashav.AI

Mashav Bar Orian builds company brains and custom AI tools for businesses

Everything your business knows, in one place. And AI that does the manual work for you.

What your business knows is scattered across email, WhatsApp, files and your own head. I build you a company brain that gathers all of that context, and on top of it AI tools that do what you now do by hand on the computer. You get back time for the things that matter to you.

See what you can hand overWhat I already built
20+
AI agents run my own business, on one company brain
6
years in Unit 8200, released as head of section
2022
working with AI every day, since December
1,000+
people started using AI after my talks

Company brain

The problem is not AI. The problem is that AI does not know your business.

Who your clients are, what you promised, how you answer, what worked last time. You know all of it, but it sits in ten places, and mostly in your head. A company brain turns that knowledge into an asset of the business that every AI tool can work with.

  1. Layer 1

    Gather the context

    Email, WhatsApp, calendar, files, calls and your client records, connected in one place, plus what lives only in your head, written down together: the rules, the prices, the way you answer.

  2. Layer 2

    Manage it like an asset

    The context stays current, organised and yours: on your own accounts, with clear permissions. Whoever joins the team finds the answer without asking you.

  3. Layer 3

    Build custom tools on it

    Agents that do the manual computer work and know what they are talking about, because they are connected to the company brain. They prepare, you approve.

Every manual step you do on a computer can be automated with the intelligence of your brain, connected to the company brain, giving you more time to take care of the things that are important to you.

Mashav Bar Orian

What I already built

Tools that already work, on real work

Three examples of what I built and run in my own work. For you, they are built on your company brain and fitted to the way you work.

Live call agent

It sits with you on the call, listens, and acts while the call is still going. Not a summary afterwards: help while it happens.

  • Tells you what to ask or say right now, based on what the other side just said
  • Catches commitments, numbers and dates, and updates your systems during the call
  • When the call ends: the summary, the tasks and a follow-up message, ready to send

Client call, live

Example
  • ClientSounds great, but next quarter's budget isn't final yet.
  • YouWhen does it close?
  • ClientEnd of the month. Then it's up to my partner.

Say now

Shall we book a short call with your partner before the end of the month?

Done during the call

  • Logged: the partner decides, by the end of the month
  • Reminder set for the 28th
  • A summary for the client is ready to send

Sales call analyzer

Every sales call gets a score against your own sales method, and you know exactly what to improve on the next one.

  • Checks each call against the criteria of your method, not a generic template
  • Shows where deals get stuck: money, timing, who decides
  • Gives you three questions for the next call with the same client

Sales call analysis

Intro call, law firm, 38 minutes

Example

72/100

Strong on trust and discovery, weak on money and the decision process

  • Building trust9/10
  • Finding the need8/10
  • Showing the value8/10
  • Money and budget5/10
  • Who decides, when6/10
  • Next step booked7/10

For the next call

  1. Ask what budget is set aside for this year
  2. Find out who else signs off, and when
  3. Book a date with the decision maker

Your own WhatsApp agent

It answers clients on your business WhatsApp, in your voice and with your business's knowledge.

  • Knows your prices, hours and rules from the company brain
  • Books appointments, answers questions and sends reminders
  • Anything unusual comes to you, and you decide what it answers alone

Noa's Studio

AI agent, answers in seconds

Example

Hi, any slots on Thursday?

Hi Dana! Thursday has 10:00 or 16:30. Which works for you?

16:30. And how much is it?

280 ILS, same as last time. You're booked for 16:30, and you'll get a reminder the day before.

Booked in the calendar, Noa was notified

And more, on the same brain

Any task you repeat on the computer is a candidate. A few of the things I build most:

  • Email that sorts and drafts replies
  • Reports that build themselves
  • Client records updated without typing
  • A morning brief
  • Content waiting for your OK
  • Dashboards on request

How to start

Simple to start. I make sure it works.

No coding, nothing to prepare. You only need to know what eats your time.

  1. 1

    A 20 minute intro call

    Tell me what repeats in your week. I will tell you honestly whether I can help, and if not, I will say so.

  2. 2

    Mapping

    Together we find what is most worth handing to AI, and you leave with a plan made only for you.

  3. 3

    Built on your real work

    We connect the brain and build the first tools on your own email, calls and files. You test, I tune.

  4. 4

    Running at your place

    You and your team run it alone, with a one-page guide. What counts as ready is written down at the very start.

My promise

“I make sure things are actually working and don't leave you with something that isn't working.” If you don't get results by the end, I keep working with you until your company brain is ready.

I have done this before

Not theory. Things that work.

  • My own company brain

    More than twenty agents run my business, connected to one company brain: email, WhatsApp, calendar, clients and tasks. They answer messages with context I no longer remembered myself.

  • A company brain for an international business

    A private system with seven custom tools and a portal for the team, built step by step, session after session.

  • Many AI tools at Kovrr

    At Kovrr, an AI company for cyber risk, I built many AI tools: knowledge hubs by topic, automatic email replies, meeting summaries, actions in systems and dashboards.

  • Teaching and talks

    I led the Tel Aviv University and 8200 Alumni SummerTech program, ran a Claude Code workshop at Google's Tel Aviv offices, and more than 1,000 people started using AI after my talks.

What people say

People I worked with over the last two years, in their own words.

Mashav has been a trusted advisor and an absolute pleasure to work with over the last two years. What I appreciated most was his ability to simplify complex topics and provide practical guidance that added real value. Highly recommended.

Erin LingenfelserCybersecurity Analyst, a US health system

Easy to collaborate with, receptive to feedback, and always open to discussing ideas or concerns. Beyond the work itself, he brings a positive energy that made our collaboration enjoyable as well as productive.

Kelly WaltersIT Digital Resilience Lead, a fund services firm, UK
Read all the recommendations
Mashav Bar Orian

A bit about me

I am Mashav Bar Orian. I served six years in Unit 8200 and was released as head of section. Since December 2022 I have worked with AI every day, at Kovrr I built many AI tools, and today I build for businesses what runs my own: a company brain and custom tools on top of it. Father to Adam.

The full story

Let's see what you can hand over to AI

Leave your details and I will get back to you within one working day for a 20 minute call. No commitment and no sales deck.

I am not here to sell you AI. I am here to understand whether you have a problem I know how to solve, and if not, I will tell you straight.

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